The comfort of the packaging container

Comfort is a comprehensive psychological feeling that external factors such as vision, hearing and touch stimulate the human sensory system to produce pleasure. The ultimate goal of the comfort design of packaging containers is how to make users feel the different degrees of comfort and pleasure brought by packaging containers when purchasing and using products, and improve the affinity of products. When designing the comfort of the packaging container shape, it is necessary to first consider meeting certain physiological or behavioral needs of people to a certain extent. On this basis, factors such as the user's lifestyle and thinking inertia are fully considered. In order to enable users to obtain high-level spiritual enjoyment in the process of using the packaging container.

 First, the three levels of comfort

According to the difference of educational level, the comfort design of packaging container shape can be divided into three levels, namely physiological level, behavior level and spiritual level.

1. Physiological level

It is mainly reflected in the proportion, color, texture, size, weight, texture and other indicators of the packaging container.

2. Behavioural level

It is mainly reflected in the design of the package opening device and the structural design of the package carrying and holding.

3. Spiritual level

It is mainly reflected in the two aspects of container shape and container decoration design.

 2. Physiological level

The physiological level of comfort design mainly refers to the direct comfort level reflected in the visual and tactile aspects when the user is in direct contact with the packaging container, which is mainly reflected in the proportion, color, texture size, weight, texture, shape and other aspects of the packaging container. indicators with relative stability.

1. The comfort brought by the visual angle.

From a visual point of view, reasonable proportions, pleasing colors, appropriate textures, etc., can bring physiological comfort to users to a certain extent.

For example, the "golden ratio" is widely used in design. When the shape of the packaging container reflects the golden ratio of the model of beauty, people's eyes will naturally stay, and they will have an inexplicable sense of love for it.

The visual stimulation of the color of the packaging container to the user is also one of the important basis for the evaluation of comfort.

For example: in daily life, the design of beverage packaging bottles often use light colors such as light blue and green, giving people a sense of lightness, coolness and clarity; juice and food packaging containers often use bright colors such as red and orange to attract attention. User sight, convey excitement, stimulate appetite. The product artistic conception formed by various colors and packaging containers will bring different visual feelings and stimulation to users, as well as rich experience associations.

The texture of the packaging container acts on various psychological feelings such as soft and hard, slippery, tough and brittle, transparent, or turbid brought by the visual system, and also affects the evaluation index of the comfort of the packaging container. For example, smooth plastic and exquisite ceramic glaze usually bring users delicate, clean, moist and other psychological feelings and comfortable and pleasant sensory pleasure.

2. The comfort brought by the tactile angle

From the tactile point of view, the size, texture, shape, etc. of the packaging container can bring a certain sense of comfort to the user. The size and weight of the packaging container can reflect the physiological level of comfort relatively. Because the user's palm size, finger length, grip strength and other data are diversified, there may be phenomena such as "hard to hold, can't hold, can't hold" and so on. In the design of the size and weight of the packaging container, special attention should be paid to the Measurement of human body data of different age groups in order to achieve the best state of human comfort.

The "feel" expressed by the texture is a more important experience in the comfort of the packaging container.

During the use of the packaging container, the surface of the container may be crisscrossed, uneven, or rough and smooth, etc., which can effectively increase the friction force when holding the container, and at the same time, it stimulates the tactile feeling of the skin, which can bring the user Composite tactile sensations including temperature, pressure, pain, etc., and different surface properties of materials will produce completely different tactile stimuli such as comfort or disgust for users.

Form can play a role of reconciliation and transformation in the comfort design of the physiological level.

Under certain conditions, the shape can change some restrictions brought by the size and weight, and can also improve the comfort of the packaging container to varying degrees. For example, the smooth and rounded surface and the sharp and polygonal shape on the surface may show completely different comfort during the holding process. In short, the overall size of the packaging container and the size ratio of each part directly or indirectly affect the comfort of the user in contact with the packaging.

 The three levels of behavior

During the interaction between the user and the packaging container, the physical activities such as grasping, opening, and using will be affected by the inherent behavior of the user and the preset environment of the packaging container. To design a practical, beautiful and comfortable packaging container, special attention should be paid to considering the behavioral relationship between the user and the packaging container, which is actually a harmonious design based on the structural design of the container and the behavioral habits of consumers.

1. The design of the packaging opening device is the design materialization point of the opening of the packaging container. In the process of opening the packaging container, it is necessary to analyze the behavior habits of the packaging user when opening the container, and decompose the behavior of the user during the opening process. According to the decomposition The habitual sequence of actions and the materialized structure design of the behavior make the opening design of the container harmonious with the user's behavioral habits, so that the user can obtain a more comfortable behavioral experience.

2. The structural design of carrying and holding in the packaging container also affects the comfort of the user's behavior level. From the perspective of the use process, the packaging design involves the interaction between people and the packaging container, such as: taking a mineral water bottle and opening the lid to "drink" water. This simple process includes the "taking" between the user and the packaging container. "Open" and "drink" three interactions. How to make these interactive processes conform to or even better than the user's behavioral habits, and guide users to obtain a higher comfort experience, these are the key contents of behavioral level comfort design.

When designing the shape and structure of the packaging container, simulation experiments must be carried out for each step of the packaging container in the user experience, to test the behavior that is most in line with the user's habits, and finally carry out the "physical state transplantation" of behavior. The design at the behavioral level is the precondition for the design at the spiritual level, and it is also the communication form at the material level, which plays a linking role.

 Fourth, the spiritual level

The spiritual level of comfort should not only reflect the mental state expressed by the individual, but also express a spiritual orientation under the habit of the public. The spiritual level of packaging container comfort design is more reflected in the two aspects of container shape and container decoration:

1. Modern packaging container design likes to use bionic techniques to refine, abstract, exaggerate and other artistic expressions of natural forms, and create a visual effect that is in harmony with the form and quality of natural objects. The ecological breath, but also contains rich artistic spirit and value connotation, can well reflect the comfort of the packaging container shape.

2. Decorative design is the creation of a product mood, which brings a strong, direct and profound impression to users, which in turn generates associations between art and life, so as to obtain a certain degree of psychological experience and spiritual enjoyment.

Yuhuan Tianlin Plastic Industry Co., Ltd. is a company specializing in the production and processing of plastic products, disinfectant bottles, daily chemical bottles, beverage bottles and other products, with a complete and scientific quality management system. As China Custom Spray Bottle Manufacturers and Wholesale Disinfectant Spray Bottles Suppliers, The integrity, strength and product quality of Yuhuan Tianlin Plastic Industry Co., Ltd. have been recognized by the industry.