Packaging structure design is also known as packaging modeling design. The packaging itself is an integral part of the commodity, and it is the medium between consumers and commodities. When consumers buy commodities, the first contact is the packaging. The packaging structure design will have a great impact on consumers physically and psychologically.

The packaging structure has a great relationship with the production process, commodity cost, and the sales and transportation of commodities, so the packaging structure design should not only pursue the beauty of form, but also pursue practicality. Perfume bottle packaging structure design can use a variety of ways to pursue the beauty of packaging, material beauty and craftsmanship from multiple angles.

Linetype features

Points, lines and planes are important elements in painting, and line elements are the basic morphological elements in the packaging structure. Lines are roughly divided into two categories in the packaging structure: one is the body line, and the other is the decorative line. The shape line is often referred to as the outline, and the decorative line is the decorative element on the product packaging that does not change the shape.

Lines have their own emotions and expressions. Lines can be roughly divided into vertical lines, curved lines, horizontal lines, and diagonal lines. Vertical lines give people a sense of strength; curves give people a soft, tactful, smooth, and delicate feeling, and are often used in female cosmetic packaging; horizontal lines give people a sense of stability; oblique lines give people a sense of movement, which is used in sports product packaging It can often be seen in the.

Mass element

The volume composition method is also called the volume combination method or the volume addition and subtraction method. First of all, it is necessary to take a basic block as the main prototype, and then add, subtract or combine this basic block to form a new structure. The blocks are formed in a variety of ways, often with unexpected results. In the design process, we should pay attention not to be too complicated, pay attention to the relationship between the part and the whole, and pay attention to the sense of space and layering, and make the packaging structure harmonious and unified.

Bionic elements

Biomimetic elements refer to structural elements obtained by simulating and refining the forms of animals and plants in nature. Most of the packaging shapes are made according to the processed and refined form, which is interesting to a certain extent.

texture element

People can feel the softness and hardness, roughness and smoothness of objects through touch. When people buy something, they see it first and then touch it. You can affect your inner feelings by feeling the texture changes on the surface of objects, and you can transform them into visual and psychological perceptions through experience.

By processing texture elements on commodity packaging, visual contrast and tactile changes can be increased. Texture elements, done right, can add character to a product, but if done wrong, they can be uncomfortable.

 penetrating element

The through-hole method refers to penetrating cutting on the complete packaging structure, so that the packaging body presents a structure of holes or holes. What is obtained by this method is a packaging structure with a sense of space.

There are roughly two reasons for adopting the air-permeable element: one is to simply pursue the beauty of the shape; the other is to meet the practical needs. Transparent packaging often gives people a sense of crisp lines.

Light and shadow elements

Light and shadow elements are often used in glass packaging. Designers often make certain sections or small structures on the packaging. These sections or small structures can produce different effects under the illumination of light, making the product more three-dimensional, spatial and mysterious, often giving consumers luxury. , High-end visual experience.